Senior Digital Marketing Manager

Role DIGITAL MARKETING MANAGER

Location NEW YORK

STAFFING FIRM MARKETING EXPERIENCE IS ESSENTIAL!

This position is to join a new Marketing Team, as a Senior Digital Marketing Manager working from their New York office, with full onboarding & training provided in-house.

Our client is a leading Technology, Life Science and Financial Services recruitment firm. They are looking for a Digital Marketing Specialist to join their in-house marketing team delivering high-impact, multi-channel marketing campaigns across digital media, email, text, web and social.

The Opportunity:

As the Digital Marketing Specialist, you are responsible for the ideation, execution and performance analysis of innovative digital marketing campaigns. In collaboration with our internal marketing team, you will execute and measure the performance of complex, personalized nurture campaigns to enhance engagement with our internal and external audiences. This role requires a high level of independence and integrates strategic thinking, attention to detail, problem-solving skills and cross-functional collaboration to execute marketing strategy, drive innovation and business results.

The ideal candidate will have a keen interest in leading edge technology (e.g. AI, chatbots, SMS) with an innate ability to measure the commercial impact of their work.

• Define and execute a holistic digital marketing growth strategy, including managing the marketing technology stack to achieve business goals.
• Lead the development of world-class acquisition and retention campaigns to drive optimization of funnel conversion across channels such as email, web, webapp, paid search, SEO, paid social, display, etc.
• Lead the website design, development and ongoing management, including ongoing reporting and improvement
• Develop annual and multi-year budgets, candidate and client acquisition cost models and ROAS projections in collaboration with the SVP of Marketing
• Ideates, distributes and executes innovative, multi-channel digital marketing campaigns
• Utilizes data-driven analytics along with industry knowledge to provide insights and optimization opportunities, to hit conversion and LTV goals
• Performs monthly, quarterly and yearly analysis and reporting on campaign and job board performance and makes necessary optimization recommendations based on team KPIs
• Analyzes conversion latency and integrates projection factors into marketing funnel reports
• Monitors competitive landscape and digital marketing industry data
• Utilizes data visualization to effectively communicate performance metrics and insights
• Performs A/B testing across all digital marketing channels and maintains A/B testing calendar
• Develops, tests and executes email marketing campaigns that deliver against revenue-driving goals including CTR, open rates and conversions
• Helps key stakeholders understand all phases of the marketing lifecycle and regularly report accurate projections
• Monitors and maintains email deliverability and list integrity
• Sets up and runs multiple email campaigns/nurture programs a week – valuing CLV over new lead generation
• Works closely with collaborators to identify data needs for effective member segmentation, targeted content and tracking
• Work with key stakeholders to establish workflow and processes for job board advertising forecasting, budgeting and goal setting
• Fosters relationships with internal advocates, key stakeholders and external agencies

What You Bring:

• Bachelor’s degree in marketing, engineering or any analytical degree
• 4+ years’ experience manipulating, analyzing and utilizing data to inform and drive business decisions
• 4+ years’ experience in digital marketing and strategy
• Proven track record in executing and analyzing high performing multi-channel marking campaigns
• Successful end-to-end implementation of digital marketing campaigns with hands-on management of execution details
• Experience with email marketing, ideally Sense, and ongoing journey and data list management
• Clear understanding of audience segmentation and targeting
• Experience with HubSpot CRM and marketing automation systems
• Strong analytical mindset and a demonstrated ability to glean action-oriented insights from data
• Detail-oriented with strong organizational skills and the ability to work well under deadlines
• Hands-on experience creating/executing successful multi-platform digital marketing campaigns (email, web, search, SMS, app and digital media) to communicate to audiences
• Open to feedback, translating these ideas into actionable steps to consistently deliver results
• Entrepreneurial mindset a must and demonstrated ability to do more with less, e.g. stretch limited marketing budget to achieve great ROI
• Strong knowledge of Microsoft Office Suite, Power BI, Google Analytics, HubSpot, Sense and other marketing automation platforms
• Prior experience in the staffing industry preferred
• Ability to interpret complex ideas and concepts to the general population
• Ability to work both independently/autonomously as well as collaboratively with others in a team

What We Offer:

• A competitive compensation structure with structured bonus incentives
• A global platform to influence and affect the strategy and direction of the business
• Exposure to a world class Staffing, Innovation, and Leadership function
• Structured career progression opportunities from day one, based on mutually agreed parameters
• Attractive benefits package (health, vision, dental)
• Generous Flex PTO policy, 7 sick days & Volunteer Day options
• High autonomy and flexibility
• External learning cost-share reimbursements to further educate and develop in a field of your choice
• Opportunities for travel across our global locations
• Company incentive trips based off individual performance
• Internal and external company events hosted on-site